PUBLIC RELATIONS PHOTOGRAPHY  

Test of Time Photography press release photography services produce original photography for social media and editorial publication.

High quality, original photography has always been an integral component of any successful public relations campaign.  In the era of social media and internet commerce the requirement for high quality illustration has never been greater. Photography’s value in public relations programs has increased with these changes due to its ability to attract viewers and its standing as searchable content.  

Test of Time provides photographic coverage of client events and activities for use in public relations and press release productions. An extensive background in photojournalism and live action photography enables us to make images that editor’s love.  As editorial staffs and budgets decrease the demand for high quality illustration decreases, the value Test of Time Photography public relations photos increases! 

Photography is a major component of social media public relations campaigns. Traditional PR relied heavily on written copy which limits the reach of your messaging in a multimedia environment.  The nearly infinite demand by websites for visual media (photography & video) makes an investment in professional PR photography a smart business decision. In addition n to creating high impact imagery that gains viewer attention we also use the latest tools for optimizing your photography for search.  The addition of search optimization into our image files gives your PR higher page ranking. 

REAL TIME PRESS PHOTOGRAPHY 

A public relations photography service that we specialize in is REAL TIME PRESS PHOTOGRAPHY productions.  Acting as a photojournalist- for-hire we shoot press photography of client events and distribute them immediately to editorial photo desks. We provide nearly instantaneous delivery of properly formatted, captioned and editorially significant photography.  The addition of professionally produced photography with your press releases increases your rates of publication.  Press formatted images that are also optimized for search increase the utilization and publication of the photography we produce.

My experience with press photography distribution goes back more than thirty years. In the film era I set up countless darkrooms in hotel bathrooms, developing and printing prints on the fly and scrambling with wet prints to the nearest wire services office. Digital photography technology now allows a much more vigorous application of this expertise. The ability to shoot, upload, edit and distribute can now be accomplished from any location. I have adapted this to send from locations as diverse as corporate offices, Alaskan glaciers and from the middle of the Panama Canal. This is a very powerful public relations tool which can turn your next corporate event into a PR bonanza!   DAN SPLAINE photographer and photo educator