SEARCH OPTIMIZED PHOTOGRAPHY  

Test of Time Photography uses the marriage of digital photography technology and social media tools to produce original photography that capture the attention of human viewers and internet browsers alike.

A value added capability that we apply to the corporate and public relations photography we create for clients is search optimization. Digital photography is content and search optimized photographs are exceptional content.  Our original photography for business is designed to attract the attention of human viewers as well as being readily searched by web browsers. Our search optimized photography increase your web footprint and increases your page ranking.  If you deploy multiple images on multiple websites and social media platforms you geometrically increase your search ability.

The old saying that “a picture is worth a thousand words” remains true.  We might add that it might be “worth a thousand hits on your website” as well! 

When we optimize our photography for web search we deploy the remarkable advantages that digital photography has in the internet environment. As part of our production process we collect URL’s, captions, keywords and other information to incorporate the image files. Digital photography files contain background data that is searchable.  Our expertise is to maximize this feature and optimize the images we deliver to you.

Our photography presents you and your enterprise at its best.  This additional feature of our images increases the impact we make with our photos and provide additional ROI on your investment in our services. This attribute of our photography services is unique and distinguishes us from our competitors.

The addition of searchable content in the background of digital photography files is one of the best kept secrets of my profession. This capability has evolved directly from the newspaper and wire service conventions and tools we used in the film era. In the old days you would submit a ten inch B+W print with a typed caption attached to the back in publicity campaigns. Images submitted to the AP (Associated Press) where scanned and transmitted with the caption for distribution to local newspapers. The inclusion of a caption that is well written and relevant (see the AP style book) is only one of the items we use include in image files to make them search friendly. Specific formatting, naming protocols and keywords add to the browser friendly data that I use to optimize my photographs for search. My goal is to create valuable business communication tools for my corporate photography clients. Good photography is important but as we move from traditional Public Relations methodology to a Social Media Public Relations model optimization is critical. Original photographs gain human attention as always. My objective is to provide high impact imagery that is effective on multiple levels. Content is King and the images I produce for my corporate assignment clients have unique ability to capitalize on search ability. Photographer DAN SPLAINE